Open to senior creative opportunities

Good design gets attention. Great design moves the business forward.

Camille Castillejos
Senior Brand & Marketing Designer

I partner with brands and marketing teams to turn strategy into campaigns, brand systems, and creative that people understand, remember, and act on.

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Trusted by 180+ projects delivered
Jollibee Johnson & Johnson Nuxe Paris Uriage United Nations Plan International
180+
Projects delivered
8+
Years experience
Global
APAC & international brands
Featured Project

Uriage

Depiderm and Bariesun, Asia campaign
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APAC campaign system
45+ assets across digital, retail & print
French dermocosmetics, sold through pharmacies and specialist retail across Europe, Asia, and Latin America.
Campaign Creative Lead
ContextFreelance · Regional campaign engagement
RoleCreative direction, campaign design, localisation, production
Worked withMarketing, brand, e-commerce, and regional teams
Challenge
Launch two product lines, Depiderm and Bariesun, across multiple Asian markets while holding strict French brand guidelines at every format from six-metre billboard down to a sixty-pixel product thumbnail.
Solution
Designed localised campaign assets for digital, print, retail, and POS. Built hero key visuals, ingredient breakdowns, benefit callouts, and lifestyle statics, then adapted each one across every placement with a full colour-management pass.
The outcome
45+ campaign assets across print, digital, and retail

A single campaign that held its premium feel from six-metre billboard to product thumbnail

Consistent brand presence across Asia-Pacific markets, pharmacies, and point-of-sale

ToolsPhotoshop · Illustrator · InDesign · Figma
DeliverablesKey Visuals · Billboards · Retail · E-commerce
Case Study

Nuxe Paris

Marketing campaigns, Asia
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Luxury held in discount retail
35+ assets across e-commerce, store & OOH
French natural-origin skincare with premium positioning, sold through pharmacies, department stores, and e-commerce worldwide.
Campaign Creative
ContextFreelance · Regional campaign engagement
RoleCampaign adaptation, art direction, production
Worked withRegional marketing and e-commerce teams
Challenge
Carry a Parisian luxury brand into marketplace formats it was never designed for. Shopee and Lazada sale banners have to shout a discount while the brand has to keep whispering premium.
Solution
Adapted global campaign creative for Asian markets across billboards, physical store displays, and online storefronts. Handled every resize and colour pass so the campaign held its feel whether it ran as a hero banner or a thumbnail tile.
The outcome
35+ luxury brand assets across retail and digital

A Parisian brand that kept its premium feel inside discount-led marketplaces

Presence in department stores, beauty counters, and window displays

ToolsPhotoshop · Illustrator · InDesign
DeliverablesBillboards · Physical Retail · Online Store
She doesn't just execute briefs, she improves them.
Founder · verified Upwork review
Case Study

Jollibee

Summer campaign and app engagement
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High-volume launch system
60+ assets across social, story & app store
Asia's largest quick-service restaurant chain. Mascot-led, mass-market, and instantly recognisable across the Philippines and international markets.
Campaign Creative
ContextFreelance · Campaign engagement
RoleCampaign creative, launch assets, seasonal design
Worked withBrand and marketing teams
Challenge
Drive delivery-app downloads through two in-app game launches, working inside a locked mascot and colour system that leaves almost no room to move, while still stopping a thumb mid-scroll.
Solution
Designed launch creative for Jolly Blast and Ultimate Jolly Race. Produced app-store promo assets, social statics, story formats, and seasonal rewards creative, introducing a mint accent to separate game UI from the core menu system.
The outcome
60+ campaign and marketing assets produced

Launch creative that supported delivery-app acquisition through two in-app games

Thumb-stopping work inside a locked mascot and colour system

ToolsPhotoshop · Illustrator · Figma
DeliverablesApp Campaign · Game Launch · Social Statics
Case Study

Fertile Horizons

Agricultural brand identity and marketing system
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Full identity system
Logo to billboard, one coherent language
Fertile, an agricultural and eco enterprise built around sustainability, growth, and modern farming.
Brand Identity & Creative Lead
ContextFreelance · Brand identity project
RoleBrand identity, visual system, art direction
Worked withFounder and brand stakeholders
Challenge
Build a distinctive and memorable brand identity that reflects sustainability, growth, and innovation within the agricultural sector.
Solution
Created a vibrant brand system inspired by nature and cultivation. Through bold colour palettes, organic graphic elements, and versatile applications, the identity was designed to strengthen recognition across campaigns, environmental graphics, social media, and promotional materials.
The outcome
A complete brand identity a whole team can run on its own

Distinctive organic visual language that stands out in a traditional sector

One system stretching from logo to billboard without losing coherence

ToolsIllustrator · Photoshop · InDesign · Figma
DeliverablesBrand Identity · Logo Design · Environmental Graphics · Campaign
Creative Capabilities

What I bring

From shaping the idea to building the system that carries it.

01

Brand & Identity

Credible systems that give brands a distinctive and consistent presence.

02

Campaign Creative

Ideas translated consistently across digital, social, retail, and print.

03

Marketing & Content Systems

Repeatable creative frameworks that keep teams moving without losing the brand.

04

Creative Direction & Collaboration

Sharper briefs, stronger creative decisions, and reliable execution.

Proof

Selected clients & collaborations

From startups and creative agencies to international NGOs and globally recognised brands, I have partnered with teams across Australia, North America, Europe, and Asia.
Caudalie Nuxe Uriage Topicrem Johnson & Johnson Jollibee United Nations Plan International Nexford Minetek Buxton Caudalie Nuxe Uriage Topicrem Johnson & Johnson Jollibee United Nations Plan International Nexford Minetek Buxton
Beauty & Skincare
Caudalie · Nuxe · Uriage · Topicrem
Global FMCG
Johnson & Johnson · Jollibee
Development & NGO
United Nations · Plan International · CECI
Education & Industry
Nexford · Minetek · Buxton
Camille Castillejos
Camille Castillejos
Senior Brand & Marketing Designer

I don't design for decoration. I design to solve a business problem.

Whether that means making a brand easier to trust, a campaign easier to understand, or a marketing team easier to scale, every creative decision starts with the objective. Eight years in, across beauty, FMCG, and enterprise, I've learned that the strongest work comes from understanding the brief well enough to improve it.

01Think before designing
02Own the creative, not just the execution
03Build systems, not one-offs
Client Feedback
01

Camille consistently delivered agency-level work ahead of schedule. She became an extension of our internal creative team.

Marketing ManagerVerified Upwork review
02

She doesn't just execute briefs, she improves them. Brought real structure to our content and delivered work that supported our marketing goals.

Jason A.Founder
03

An eye for design and a rare ability to communicate complex ideas visually. Everything came back thoughtful, organised, and easy for stakeholders to follow.

Communications LeadInternational Development

Need someone who can take the brief and make it better?

I work with brands, agencies, and creative teams that value strong thinking, reliable execution, and design that supports the business. Open to senior roles, contract work, and selected freelance projects.

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